SUSTAINABILITY

Sustainability & Responsible Tourism

Sustainability is an integral part of how we operate and how we develop our experiences. Our aim is
to deliver high-quality activities while safeguarding natural and cultural resources, supporting local
communities, and ensuring long-term business resilience.

Our sustainability work is externally recognised through the Travelife Partner award. Travelife is
an internationally recognised certification programme for sustainable tourism, and the Partner status
confirms our commitment to responsible business practices, environmental protection, and positive
local impact.

Our efforts are guided by our long-term action plan Green Port 2030, which provides a structured
roadmap for continuous improvement across environmental, social, and economic sustainability.

Our approach

We work systematically to integrate sustainability into daily operations and decision-making at all
levels of the company. This includes how we design and operate our products, how we work with
suppliers and partners, and how we engage with guests and local communities.

Our approach focuses on:

• Responsible procurement and strong local value creation
• Environmental protection and a gradual transition to low-emission operations
• Fair working conditions and ethical business practices
• Responsible visitor management and cooperation with local stakeholders

Sustainability in practice – 2025

During 2025, significant progress was made in implementing the Green Port 2030 action plan.
Several measures have already been completed and are now embedded into everyday operations,
while others continue to develop according to plan.

Local value creation

We cooperate with a broad network of suppliers and prioritise local and regional partners wherever
possible. In 2025, approximately 93% of procurement spending was directed to local and regional
suppliers, generating more than NOK 23 million in local economic value. This reflects our
commitment to strengthening local businesses and contributing to regional economic sustainability.

Environmental measures and operations

Clear routines for waste management and recycling are implemented as standard practice and
supported by staff awareness and training. Sustainability criteria are increasingly integrated into
product development, including group sizing, transport choices, visitor behaviour, and site-specific
considerations.

To support the transition towards lower-emission operations, concrete steps were taken in 2025,
including the ordering of electric minibuses and the operation of electric boat tours in other
destinations during the season. In addition, annual carrying-capacity analyses are carried out for key
attractions to ensure that visitor volumes remain within acceptable limits and that natural and
cultural values are protected over time.

People, ethics, and community engagement

Health and safety is a priority, with annual first-aid training conducted for staff. Ethical business
practices are reinforced through the use of codes of conduct in agreements with service providers,
and supplier sustainability practices are reviewed regularly through internal follow-up and dialogue.

Guides receive sustainability-related training as part of their role, enabling them to promote
responsible behaviour among guests and apply sustainability principles during excursions. We also
maintain close cooperation with local organisations, landowners, community groups, and authorities
to ensure that tourism activities are aligned with local needs and capacities.

Sustainability Policy

At Måløy Adventure AS, sustainability is a fundamental part of how we operate. We are committed
to preserving our coastal heritage and natural environment while creating long-term value for local
communities. Through responsible tourism, we aim to offer meaningful experiences that respect
local culture and nature and contribute positively to the places in which we operate.

Our approach focuses on maximising the positive impacts of tourism while minimising potential
social, environmental, and economic effects. Sustainability principles are integrated into our daily
operations and long-term planning, and we comply fully with all relevant legislation and
regulations.

Environmental protection is a key priority. We work continuously to improve our environmental
performance through responsible resource use, waste reduction, and careful management of our
activities. Wherever possible, we prioritise local products and partners and seek to reduce
unnecessary packaging and energy consumption.

We place strong emphasis on social responsibility and ethical business practices. Our employees are
treated with respect, and their wellbeing and diversity are valued. We support local livelihoods,
engage with local businesses, and work closely with partners and suppliers to encourage responsible
practices throughout our supply chain.

Responsible tourism guides the development and delivery of our experiences. We aim to ensure that
our activities do not negatively impact the environment or local communities, and we actively
promote responsible behaviour among guests, partners, and stakeholders.

Transparency and communication are central to our sustainability efforts. We share knowledge and
best practices internally and externally and report on our sustainability progress on a regular basis.
We also encourage dialogue and welcome feedback from customers, partners, and other
stakeholders.

Sustainability is an ongoing process involving everyone in our company. We remain committed to
continuous improvement and to contributing positively to our community, environment, and the
wider tourism industry.

Sustainability questions and feedback

We welcome questions, feedback, and dialogue related to our sustainability and responsible tourism
practices.

For questions or remarks related to our sustainability policies and activities, please contact our
sustainability coordinator at: natalia@maloyadventure.no

We value input from customers, partners, and other stakeholders and aim to respond as promptly as
possible.